UGC video production marketplace
you need fast-turnaround creator-filmed content with usage rights included in the price.
you want the creators you already have tracked and paid per view — free plan first, then $22/mo, unlimited team members, no annual contract.
Twirl publishes its pricing. Self-serve is pay-per-video with credits that never expire; the managed Creative Partner and End-to-End tiers add a per-concept fee on top of video costs, plus a monthly minimum (reported as £1,500/mo and £2,100/mo respectively) on a 3-month term.
Twirl publishes nothing to annualise, so nobody outside a sales call can tell you the twelve-month figure. For reference, twelve months of Sway9 Starter is $264, and you can see that number without speaking to anyone.
Read from Twirl’s own pricing page · source. Pricing in this category changes often — confirm with the vendor before you commit.
Twirl is a marketplace selling creator-filmed, ad-ready video content per video or through managed monthly concept packages, aimed at brands running paid social. Credits reward light use and punish a busy quarter. What pushes people to look elsewhere:
Where Twirl meters what you do in credits, Sway9 charges on how many creator accounts you track and nothing else. It picks up every TikTok and Instagram post from creators you already work with, refreshes them automatically, and computes spend and effective CPM as the views arrive — the reconciliation Twirl leaves you to do by hand.
Try Sway9 free →It runs on per-booking pricing rather than a credit meter.
Collabstr alternatives →It runs on a negotiated quote rather than a credit meter, though you will need a sales call to get a number, which Twirl no longer requires.
Popular Pays by Lightricks alternatives →It runs on a negotiated quote rather than a credit meter, though you will need a sales call to get a number, which Twirl no longer requires.
Cohley alternatives →It runs on per-booking pricing rather than a credit meter.
Billo alternatives →| Feature | Sway9 | Twirl |
|---|---|---|
| Starting price | Free plan, then $22/mo | From $325/video (4-video minimum), no subscription |
| Free plan | Yes — 3 accounts, 100 credits/mo, no card | No — no subscription, pay-as-you-go per video |
| Contract | Month-to-month, cancel any time | Self-serve: none. Managed tiers: 3-month minimum, then rolling monthly. |
| Pricing model | Priced on tracked accounts, never on seats | Credits per action |
| Team members | Unlimited on every plan | See plan limits |
| What meters your bill | Tracked accounts only | Credits consumed per action |
| Auto view tracking (TikTok & Instagram) | Yes | Varies by plan |
| Pay-per-view CPM & spend automation | Yes, built in | Not the core model |
Paying for what you use is fair when usage is spiky, and Twirl is the stronger pick when the job is one of these:
If that is the software you are actually shopping for, Twirl is the better buy and nothing on this page should talk you out of it.
Yes. Sway9 has a free plan with 3 tracked accounts and 100 credits a month, with no credit card and no expiry. Twirl does not offer a free plan.
From $325/video (4-video minimum), no subscription, taken from Twirl’s own pricing page on 2026-08-22. The full breakdown is in the pricing section above.
Sway9. Twirl meters what you do in credits; Sway9 is priced on tracked accounts and computes spend and effective CPM as views come in, so nothing is reconciled by hand. There is a free plan, and paid plans start at $22/mo with unlimited team members.
Sway9 is month-to-month and you can cancel any time. Note that Twirl is reported to require self-serve: none. managed tiers: 3-month minimum, then rolling monthly., so check your current term before you move.
Beyond Sway9, the closest comparisons are Collabstr, Popular Pays by Lightricks, Cohley, Billo. Each targets a different job — Collabstr for ugc and influencer marketplace, Popular Pays by Lightricks for content creation and influencer marketplace, Cohley for ugc content marketplace, Billo for ugc video marketplace.
3 tracked accounts and 100 credits a month, for as long as you like. Upgrade from $22/mo only when your roster outgrows it.
Try for free Cancel any time · unlimited team members on every planEvery Twirl figure above was read off their own pricing page on 2026-08-22, not estimated. If they change it, this page is wrong until we re-check it — so confirm before you buy.