Blog · Comparison · July 24, 2026 · 6 min read

Sway9 vs Modash: pricing and features compared

Modash and Sway9 both track creator content, but they're built for different jobs. Modash leans on creator discovery and audience analysis across a huge database; Sway9 focuses on managing your own roster and paying per view.

TL;DR Modash is great for discovering creators from a 350M+ database, checking audience quality, and tracking campaigns across Instagram, TikTok, and YouTube — with public pricing from $199/mo (Essentials) to $499+/mo (Performance), but each plan caps how many creators you can track. Sway9 is free to start with unlimited creators, automatic TikTok/Instagram view tracking, and built-in pay-per-view CPM automation — but it doesn't do influencer discovery or YouTube. Pick Modash to find and vet creators; pick Sway9 to manage and pay the ones you have.

What is Modash?

Modash is a creator marketing platform centered on discovery and tracking. It lets you search a database of 350M+ creators, analyze audience quality, find verified emails for outreach, manage gifting and promo codes, and track campaign content across Instagram, TikTok, and YouTube. It integrates natively with Shopify to tie creator activity to sales.

Unlike most enterprise tools, Modash publishes its pricing. As of July 2026: the Essentials plan is $199/month billed annually ($299 monthly) for up to 100 creators and 2 team members; the Performance plan is $499/month billed annually ($599 monthly) for up to 250 creators and 5 team members; and Enterprise starts around $14,700/year. There's a 14-day free trial, but no free-forever plan.

What is Sway9?

Sway9 is a UGC creator management platform for your own roster. You add creators and their TikTok and Instagram handles, and Sway9 auto-tracks views, likes, comments, and engagement per post. Set a CPM or flat rate and it computes spend and effective CPM automatically. It's free to start, charges no per-seat or per-creator fees, and lets you run multiple brand workspaces.

Sway9 vs Modash at a glance

 Sway9Modash
Starting priceFree to start$199/mo (annual) / $299 monthly
Free planYes, no card14-day trial only
Creators includedUnlimitedUp to 100 (Essentials) / 250 (Performance)
Per-seat / per-creator capsNoneTiered by creator count
Auto view tracking (TikTok & Instagram)YesYes
YouTube trackingNot yetYes
Pay-per-view CPM & spend automationYes, built inNot the core model
Creator discovery / audience analysisNo — bring your own creatorsYes (350M+ database)
Multiple brand workspacesYesTeam-based tiers

Where Modash is the better fit

Modash is the stronger tool if part of your job is finding creators and vetting their audiences before you work with them, or if you need YouTube tracking and Shopify sales attribution. Its discovery database and audience-quality checks are things Sway9 doesn't offer. If you're regularly sourcing new creators, Modash earns its subscription.

Where Sway9 is the better fit

Sway9 is the better fit once your roster is set and you're focused on tracking and paying. It's the choice if you don't want a plan that caps creators by tier, if you want pay-per-view CPM and spend computed for you, or if you'd rather start free and pay only for the syncing you use. The trade-off is honest: no discovery, no audience analysis, no YouTube yet — just fast, affordable management and payment for the TikTok and Instagram creators you already have.

Is Sway9 a good Modash alternative?

If your need is managing and paying an existing roster rather than discovering new creators, Sway9 is a strong, cheaper Modash alternative — especially once a growing roster would push you into Modash's higher tiers. If discovery, audience vetting, or YouTube tracking are essential, Modash remains the better fit.

Try Sway9 free

Unlimited creators, automatic view tracking, and pay-per-view — no card, no creator caps.

Get started free

Pricing note: Modash pricing is published by the vendor and was verified in July 2026; plans and limits may change — confirm current details on Modash's site.

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