you need roughly 200,000 vetted creators skewed toward fashion, beauty and lifestyle micro/nano accounts.
Move to Sway9 if
you want the creators you already have tracked and paid per view — free plan first, then $22/mo, unlimited team members, no annual contract.
ShopMy entry~$399/moNot disclosed publicly — reported as a recurring monthly fee
Sway9$22/mofree plan first · no seat fees
Over a year~18×~$4,788 vs $264 a year
What does ShopMy cost?
ShopMy does not publish pricing on its own marketing site. Creator-hero.com (updated 10 July 2026) reports a $399/mo entry tier down from $999/mo in 2024, a $2,799+/mo tier for full platform access, a 2.9% GMV fee on direct partnerships (3.9% on subaffiliate sales through networks like Rakuten and CJ), and a 15% fee added on top of gifting/"Opportunities" campaign budgets.
Entry — $399/mo reported for affiliate-only access, plus 2.9–3.9% GMV fee
Full platform — reported $2,799+/mo for gifting, Opportunities campaigns and reporting, plus a 15% campaign fee on gifting/opportunity budgets
Mid tiers — reported as quote-based depending on which modules a brand turns on
Take the lowest figure anyone reports — $399/mo — and a year still comes to $4,788, against $264 for Sway9 Starter. The true number is likely higher, and only a sales call would tell you what yours is.
Third-party reported, not confirmed by ShopMy · source.
Pricing in this category changes often — confirm with the vendor before you commit.
What stands out about ShopMy
Why do teams look for a ShopMy alternative?
ShopMy is an affiliate storefront and gifting platform for fashion and beauty creators, letting brands recruit micro- and nano-creators and pay them a cut of the sales they drive. The subscription is only half the bill; the marketplace fee is the other half, and it grows with how much you pay creators. Why teams move:
You pay a flat rate per view or post instead of a percentage of sales
You want one published number, not a monthly fee plus two different GMV percentages
You need creators outside fashion and beauty, where ShopMy’s roster is shallower
5 alternatives to ShopMy
1
Sway9
Track your own roster, pay per view
Free plan, then $22/mo
Where ShopMy charges a subscription and then takes a percentage of every creator payment, Sway9 charges on how many creator accounts you track and nothing else. It picks up every TikTok and Instagram post from creators you already work with, refreshes them automatically, and computes spend and effective CPM as the views arrive — the reconciliation ShopMy leaves you to do by hand.
Same subscription plus a cut of creator payments model as ShopMy; the difference is scope — creator commerce marketplace rather than creator affiliate commerce.
Demo-gated — no published brand fee; brands pay commission per completed sale
It runs on per-booking pricing rather than a subscription plus a cut of creator payments, though you will need a sales call to get a number, which ShopMy no longer requires.
It runs on a negotiated quote rather than a subscription plus a cut of creator payments, though you will need a sales call to get a number, which ShopMy no longer requires.
Filters by category, average order value and past ROAS before you recruit anyone
Automated gifting ("Lookbooks") alongside straight affiliate links, in one tool
A large, active creator side of the marketplace — creators join it voluntarily, not just brands
If that is the software you are actually shopping for, ShopMy is the better buy and nothing on this page should talk you out of it.
Frequently asked questions
Is there a free alternative to ShopMy?
Yes. Sway9 has a free plan with 3 tracked accounts and 100 credits a month, with no credit card and no expiry. ShopMy does not offer a free plan.
How much does ShopMy cost?
$399/mo reported, plus 2.9–3.9% GMV fee, as reported by a third party rather than published by ShopMy, checked 2026-08-22. The full breakdown is in the pricing section above.
What is the best ShopMy alternative for paying creators per view?
Sway9. ShopMy charges a subscription and then takes a percentage of every creator payment; Sway9 is priced on tracked accounts and computes spend and effective CPM as views come in, so nothing is reconciled by hand. There is a free plan, and paid plans start at $22/mo with unlimited team members.
Can I switch from ShopMy without a contract?
Sway9 is month-to-month and you can cancel any time. ShopMy bills not disclosed publicly — reported as a recurring monthly fee.
What else competes with ShopMy?
Beyond Sway9, the closest comparisons are LTK for brands, GRIN, Mavely, Lumanu. Each targets a different job — LTK for brands for creator commerce marketplace, GRIN for creator management platform, Mavely for creator affiliate and rewards network, Lumanu for creator payments and compliance.
Free plan · no card · no expiry
Try Sway9 free
3 tracked accounts and 100 credits a month, for as long as you like. Upgrade from $22/mo only when your roster outgrows it.
Try for freeCancel any time · unlimited team members on every plan
ShopMy publishes no rate card, so every figure above is attributed to the third party that reported it and was checked on 2026-08-22. We would rather show you a sourced estimate and say it is an estimate than present a guess as fact.