Ambassador and affiliate software
you need a tool that treats one person as one record across affiliate tracking and ambassador activity, not two separate profiles.
you want the creators you already have tracked and paid per view — free plan first, then $22/mo, unlimited team members, no annual contract.
Roster's own Shopify App Store listing publishes three monthly tiers (Starter $599, Growth $1,199, Pro $2,299) gated by number of active programs, campaigns and admin seats, each with a 14-day free trial; getroster.com's own marketing pages do not show these numbers and direct visitors to a demo instead.
Twelve months at that entry price is $7,188, against $264 for a year of Sway9 Starter — 27.2x the cost, before either of you adds a tier.
Read from Roster’s own pricing page · source. Pricing in this category changes often — confirm with the vendor before you commit.
Roster is brand ambassador and affiliate software for Shopify and DTC ecommerce brands, unifying recruitment, discount codes, commission payouts, UGC licensing and performance tracking so one person is not counted twice across separate affiliate and ambassador tools. A flat subscription is the easiest model to live with — the question is only what sits inside it. Where it stops fitting:
Where Roster charges a flat monthly subscription, Sway9 charges on how many creator accounts you track and nothing else. It picks up every TikTok and Instagram post from creators you already work with, refreshes them automatically, and computes spend and effective CPM as the views arrive — the reconciliation Roster leaves you to do by hand.
Try Sway9 free →It runs on a negotiated quote rather than a flat subscription, though you will need a sales call to get a number, which Roster no longer requires.
Brandbassador alternatives →It runs on a subscription plus a cut of creator payments rather than a flat subscription.
Social Snowball alternatives →Same flat subscription model as Roster; the difference is scope — creator marketing and storefronts rather than ambassador and affiliate software.
LoudCrowd alternatives →Same flat subscription model as Roster; the difference is scope — referral and loyalty program suite rather than ambassador and affiliate software.
Ambassador alternatives →| Feature | Sway9 | Roster |
|---|---|---|
| Starting price | Free plan, then $22/mo | From $599/mo |
| Free plan | Yes — 3 accounts, 100 credits/mo, no card | No — 14-day free trial |
| Contract | Month-to-month, cancel any time | Month-to-month, billed via Shopify |
| Pricing model | Priced on tracked accounts, never on seats | Flat subscription |
| Team members | Unlimited on every plan | See plan limits |
| Free plan | Yes — 3 accounts, 100 credits/mo, no card | No — 14-day free trial |
| Auto view tracking (TikTok & Instagram) | Yes | Varies by plan |
| Pay-per-view CPM & spend automation | Yes, built in | Not the core model |
A published flat price already beats most of this category, and Roster is the stronger pick when the job is one of these:
If that is the software you are actually shopping for, Roster is the better buy and nothing on this page should talk you out of it.
Yes. Sway9 has a free plan with 3 tracked accounts and 100 credits a month, with no credit card and no expiry. Roster does not offer a free plan.
From $599/mo, taken from Roster’s own pricing page on 2026-08-22. The full breakdown is in the pricing section above.
Sway9. Roster charges a flat monthly subscription; Sway9 is priced on tracked accounts and computes spend and effective CPM as views come in, so nothing is reconciled by hand. There is a free plan, and paid plans start at $22/mo with unlimited team members.
Sway9 is month-to-month and you can cancel any time. Roster bills month-to-month, billed via shopify.
Beyond Sway9, the closest comparisons are Brandbassador, Social Snowball, LoudCrowd, Ambassador. Each targets a different job — Brandbassador for ambassador and community growth, Social Snowball for affiliate and referral marketing, LoudCrowd for creator marketing and storefronts, Ambassador for referral and loyalty program suite.
3 tracked accounts and 100 credits a month, for as long as you like. Upgrade from $22/mo only when your roster outgrows it.
Try for free Cancel any time · unlimited team members on every planEvery Roster figure above was read off their own pricing page on 2026-08-22, not estimated. If they change it, this page is wrong until we re-check it — so confirm before you buy.