you need a genuine, usable free tier, not just a time-limited trial.
Move to Sway9 if
you want the creators you already have tracked and paid per view — free plan first, then $22/mo, unlimited team members, no annual contract.
Metricool entry$25/moMonthly or annual (save up to 24%)
Sway9$22/mofree plan first · no seat fees
Over a year1.1×$300 vs $264 a year
What does Metricool cost?
Metricool prices by number of connected brands, with the same tier name covering a range of prices depending on how many brands are added — Starter alone runs from $25/mo (5 brands) to $45/mo (10 brands), and Advanced from $67/mo to $210/mo across three brand-count bands. Annual billing is stated to save up to 24%.
Twelve months at that entry price is $300, against $264 for a year of Sway9 Starter — 1.1x the cost, before either of you adds a tier.
Read from Metricool’s own pricing page · source.
Pricing in this category changes often — confirm with the vendor before you commit.
What stands out about Metricool
Why do teams look for a Metricool alternative?
Metricool is a scheduling, analytics and ads-reporting platform for brands and agencies managing multiple accounts, priced by number of brands connected rather than by feature tier alone. Caps are the whole story here: a growing roster pushes you into the next tier whether or not you use anything else in it. The common reasons for leaving:
You want one price per plan, not a range that depends on how many brands are ticked
You need approval workflows and client management without jumping to a higher brand-count band
You want spend and CPM computed automatically as a creator's views come in, not just account analytics
5 alternatives to Metricool
1
Sway9
Track your own roster, pay per view
Free plan, then $22/mo
Where Metricool caps how many creators each tier lets you track, Sway9 charges on how many creator accounts you track and nothing else. It picks up every TikTok and Instagram post from creators you already work with, refreshes them automatically, and computes spend and effective CPM as the views arrive — the reconciliation Metricool leaves you to do by hand.
Same per-tier creator caps model as Metricool; the difference is scope — social media analytics and benchmarking rather than all-in-one social media management.
Same per-tier creator caps model as Metricool; the difference is scope — competitive social media analytics rather than all-in-one social media management.
Those caps come bundled with real capability, and Metricool is the stronger pick when the job is one of these:
A genuine, usable free tier, not just a time-limited trial
Pricing scales granularly by brand count within each named tier rather than forcing a jump for one more account
Competitor analysis included from the free tier up, expanding from 5 to 100 profiles on Starter
Ads reporting plus Looker Studio and API connectors on Advanced, for agencies building client dashboards
If that is the software you are actually shopping for, Metricool is the better buy and nothing on this page should talk you out of it.
Frequently asked questions
Is there a free alternative to Metricool?
Yes. Sway9 has a free plan with 3 tracked accounts and 100 credits a month, with no credit card and no expiry. Metricool also has a free tier — 1 brand, 20 posts/mo, 5 competitor profiles, 30-day analytics history.
How much does Metricool cost?
$25/mo (Starter, up to 5 brands), taken from Metricool’s own pricing page on 2026-08-22. The full breakdown is in the pricing section above.
What is the best Metricool alternative for paying creators per view?
Sway9. Metricool caps how many creators each tier lets you track; Sway9 is priced on tracked accounts and computes spend and effective CPM as views come in, so nothing is reconciled by hand. There is a free plan, and paid plans start at $22/mo with unlimited team members.
Can I switch from Metricool without a contract?
Sway9 is month-to-month and you can cancel any time. Note that Metricool is reported to require monthly or annual (save up to 24%), so check your current term before you move.
What else competes with Metricool?
Beyond Sway9, the closest comparisons are Hootsuite, Iconosquare, Socialinsider, Rival IQ. Each targets a different job — Hootsuite for social media management platform, Iconosquare for instagram and social analytics suite, Socialinsider for social media analytics and benchmarking, Rival IQ for competitive social media analytics.
Free plan · no card · no expiry
Try Sway9 free
3 tracked accounts and 100 credits a month, for as long as you like. Upgrade from $22/mo only when your roster outgrows it.
Try for freeCancel any time · unlimited team members on every plan
Every Metricool figure above was read off their own pricing page on 2026-08-22, not estimated. If they change it, this page is wrong until we re-check it — so confirm before you buy.