Instagram UGC and ambassador platform
you need auto-tracks every Instagram Story, post and Reel a brand is tagged in.
you want the creators you already have tracked and paid per view — free plan first, then $22/mo, unlimited team members, no annual contract.
Gatsby's pricing page publishes two self-serve tiers plus custom Enterprise, with cost driven mainly by "social contacts" (subscribers captured) rather than by creators tracked, plus a per-500-contact overage charge once you exceed the included allotment.
Twelve months at that entry price is $2,388, against $264 for a year of Sway9 Starter — 9.0x the cost, before either of you adds a tier.
Read from Gatsby’s own pricing page · source. Pricing in this category changes often — confirm with the vendor before you commit.
Gatsby is a Klaviyo-powered tool that converts Instagram followers into email and SMS subscribers, with ambassador-program and UGC-tracking features layered on for Shopify brands. A clear rate card removes the first objection and leaves the real one. What that turns out to be:
Where Gatsby charges a flat monthly subscription, Sway9 charges on how many creator accounts you track and nothing else. It picks up every TikTok and Instagram post from creators you already work with, refreshes them automatically, and computes spend and effective CPM as the views arrive — the reconciliation Gatsby leaves you to do by hand.
Try Sway9 free →It runs on a subscription plus a cut of creator payments rather than a flat subscription.
Insense alternatives →It runs on a negotiated quote rather than a flat subscription, though you will need a sales call to get a number, which Gatsby no longer requires.
Brandbassador alternatives →It runs on a negotiated quote rather than a flat subscription, though you will need a sales call to get a number, which Gatsby no longer requires.
Flowbox alternatives →Same flat subscription model as Gatsby; the difference is scope — UGC widgets and social walls rather than instagram UGC and ambassador platform.
Taggbox alternatives →| Feature | Sway9 | Gatsby |
|---|---|---|
| Starting price | Free plan, then $22/mo | From $199/mo |
| Free plan | Yes — 3 accounts, 100 credits/mo, no card | No — 30-day free trial |
| Contract | Month-to-month, cancel any time | Month-to-month or annual (13–15% discount) |
| Pricing model | Priced on tracked accounts, never on seats | Flat subscription |
| Team members | Unlimited on every plan | See plan limits |
| Free plan | Yes — 3 accounts, 100 credits/mo, no card | No — 30-day free trial |
| Auto view tracking (TikTok & Instagram) | Yes | Varies by plan |
| Pay-per-view CPM & spend automation | Yes, built in | Not the core model |
A flat fee is the easiest thing here to budget, and Gatsby is the stronger pick when the job is one of these:
If that is the software you are actually shopping for, Gatsby is the better buy and nothing on this page should talk you out of it.
Yes. Sway9 has a free plan with 3 tracked accounts and 100 credits a month, with no credit card and no expiry. Gatsby does not offer a free plan.
From $199/mo, taken from Gatsby’s own pricing page on 2026-08-22. The full breakdown is in the pricing section above.
Sway9. Gatsby charges a flat monthly subscription; Sway9 is priced on tracked accounts and computes spend and effective CPM as views come in, so nothing is reconciled by hand. There is a free plan, and paid plans start at $22/mo with unlimited team members.
Sway9 is month-to-month and you can cancel any time. Note that Gatsby is reported to require month-to-month or annual (13–15% discount), so check your current term before you move.
Beyond Sway9, the closest comparisons are Insense, Brandbassador, Flowbox, Taggbox. Each targets a different job — Insense for ugc marketplace, Brandbassador for ambassador and community growth, Flowbox for enterprise ugc and content platform, Taggbox for ugc widgets and social walls.
3 tracked accounts and 100 credits a month, for as long as you like. Upgrade from $22/mo only when your roster outgrows it.
Try for free Cancel any time · unlimited team members on every planEvery Gatsby figure above was read off their own pricing page on 2026-08-22, not estimated. If they change it, this page is wrong until we re-check it — so confirm before you buy.